Social media

It's crucial to understand that trust extends to the world of digital, especially social media.

Digital marketing and social media tactics have slowed down.

Startup plans to roll out to more U.S. states and coverage for other social media platforms.

Digitizing helps life insurers reduce costs, expand outreach and accessibility, and inform underinsured populations.

Digital Insurance spoke with Rand Harbert, chief agency, sales and marketing officer for State Farm about celebrating 100 years and its support of small businesses.

In other news: Amerisure implements One Inc ClaimsPay tech; California drivers report distracted driving is getting worse; HSB adds social media income to home cyber protection.

The ongoing focus on engaging existing customers and attracting new ones will drive demand for social media analytics over the coming years.

Similar to 2017, a common thread is disillusionment about technology or the companies behind it.

The insurer will leverage the university's research in the Internet of Things, data science and machine learning to help improve the life underwriting process.

The NAIC's three-year plan to adopt emerging technologies and a newly announced focus on distracted driving are sure to catch carriers' eyes.