Customer experience

Novarica Research Council Impact Award Nominee of the Day: Through a pair of CSR-focused projects, PEMCO Mutual Insurance Company created a customer-centric perspective that has led to better customer service and improved sales opportunities.

New website to better suit consumer, business needs.

Home energy management services suite designed to serve customers via breakdown coverage.

For insurers, maintaining a presence isn't enough; they need to start thinking about how they're approaching social media interactions in order to glean results.

GEICO has the simplest brand among U.S. insurers, according to Siegel+Gale released its 2012 U.S. and Global Brand Simplicity rankings today. GEICO, ranked 21 out of 125 U.S. brands, was the only insurer to be considered a “leader,” as Allstate, which was ranked 84th in the United States as the only other insurer listed, was the last brand included in the “middle of the pack” section.

In the mobile business space, insurers must play by the rules consumers dictate.

Esurance announced an “Express Lane” for customers seeking insurance quotes and coverage online, needing only a name, address and date of birth to provide such services.

Great American Insurance Group, nominated for a Practice award, wanted to create a competitive advantage and excellent customer experience by offering customer mobile applications to deliver self-service functionality.

New section of company website features white papers, podcasts, insights into events and trends, and economic outlooks.

Little conclusive research and evidence has insurers guessing as to what will keep customers happy with their websites.