Boston-based research and consultancy Celent announced yesterday that it will extend its research services to the banking, insurance, and securities & investments markets in India.

The firm hopes to provide its insights around the business dynamics, operational practices, regulatory evolution and technological underpinnings within this dynamic and fast-growing market.

Celent's research and advisory service is designed to help financial institutions stay abreast of industry trends, analyze and seize opportunities, and monitor the playing field. The firm says that technology vendors will also benefit from the service by receiving guidance and insights on what is one of the fastest-growing countries, and a growth opportunity.

"Celent is leveraging its experience on the ground in India to create a set of research useful to domestic financial institutions as well as vendors in the market and looking to enter," says Axel Pierron, SVP and head of Celent's Indian operations. "In a very complex and fast-evolving market, with clear dichotomy between concentrated cities and large rural areas, Celent's understanding of the local specificities coupled with its expertise in the global financial industry is a perfect mix to envision the future of the Indian financial market."

The India service will cover the growing interest in topics such as:

• Overviews on the market size and areas of opportunity
• How to understand regulatory issues affecting India
• Advances in foreign and domestic financial institutions' strategies
• Identifying growth strategies and target niches
• Aligning technology solutions vendors with local business requirements
• Leveraging technology to reach the vast underserved rural market

"While we have had an on the ground presence in India for over four years, based on client demand we feel this new service allows us to better leverage this knowledge and meet client needs," says Mike Harding, head of Celent. "Celent, through its history of research on the Indian market, is in an excellent position to support executives who need specialized and focused insight."

Celent's new research service will delve into issues around:

• Cost efficiency in Indian banking
• Risk management
• Payments
• Insurance
• Capital markets
• Financial instrument distribution challenges

Celent has already published several reports, including topics on Indian Mutual Funds, Technology Trends in India Insurance, 2009-2010.

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