Novarica announced that Martina Conlon, who recently served as senior manager of enterprise technology for Arbella Insurance, is joining the company. At Arbella, Conlon was responsible for core application development and maintenance, business intelligence and Arbella's agent and consumer Web presence.

This is the second expert who came straight from an insurance company to join the research and advisory firm. Late last year, Carnahan joined Novarica from Fireman’s Fund commercial lines’ division, where she served as VP of marketing, expanded online customer self-service capabilities, and took a leading position in formulating IT strategy.

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