Customer data

By facilitating access to rich, unstructured data in real-time, technology is paving the way for insurers to employ greater personalization and become customer-centric. It can drive tremendous growth opportunities as well as cost and operational efficiencies by promoting wellbeing and prevention services.

Digital Insurance spoke with Angela Orbann, vice president of property, PI product management at Travelers about how technology can optimize a home insurance policy and how artificial intelligence and satellite imagery is helping insurers.

When building a successful digital marketing strategy, several guidelines should be kept in mind.

Based on on data from customers’ interactions with its app, Getsafe can identify life stage changes that open up insurance needs.

The insurer partnered with Collective Medical and Mendocity on in- and out-patient capabilities.

Capgemini’s World Insurance Report revealed that trends were already heavily leaning toward digital before the COVID-19 crisis changed behavior further.

The key to meeting consumer demands for greater personalization while boosting growth in an increasingly competitive industry lies in using the full array of data available.

Learn how data informed Allstate's decision to rebate auto insurance customers as COVID-19 kept cars off the road.

The findings of a new survey show that many field agents think the technology tools provided by their organizations are not evolving as quickly as their needs are.