Customer data

A comparison of the various forms of cloud tenancy across five important areas for insurers: cost, security, agility, maintenance, and scalability.

Digitization can yield opportunities to provide more personalized experiences.

Digital Insurance spoke with Claire Burns, chief marketing and communications officer at The Hartford about digital customer experience and plans for the future.

By facilitating access to rich, unstructured data in real-time, technology is paving the way for insurers to employ greater personalization and become customer-centric. It can drive tremendous growth opportunities as well as cost and operational efficiencies by promoting wellbeing and prevention services.

Digital Insurance spoke with Angela Orbann, vice president of property, PI product management at Travelers about how technology can optimize a home insurance policy and how artificial intelligence and satellite imagery is helping insurers.

When building a successful digital marketing strategy, several guidelines should be kept in mind.

Based on on data from customers’ interactions with its app, Getsafe can identify life stage changes that open up insurance needs.

The insurer partnered with Collective Medical and Mendocity on in- and out-patient capabilities.

Capgemini’s World Insurance Report revealed that trends were already heavily leaning toward digital before the COVID-19 crisis changed behavior further.

The key to meeting consumer demands for greater personalization while boosting growth in an increasingly competitive industry lies in using the full array of data available.

Learn how data informed Allstate's decision to rebate auto insurance customers as COVID-19 kept cars off the road.

The findings of a new survey show that many field agents think the technology tools provided by their organizations are not evolving as quickly as their needs are.

CDI involves not only collecting the data from numerous sources, but organizing and analyzing it in such a way that enterprises can easily share it among business users in areas such as sales, marketing and customer support.

Departments of Motor Vehicles across the United States have been selling personal information to thousands of companies, including insurance agencies, towing companies and even private investigators.

As digital business grows across all industries, and data privacy continues to pose a significant risk to enterprises, the growing need for security includes a reliance on trust in digital identities.

Geospatial data makes it possible to use point-to-point mapping apps to reach unfamiliar destinations, track incoming flights before heading to the airport or even check weather forecasts.

New York’s State Senate is considering a bill that would impose sweeping new requirements for organizations that collect and process consumer data, including a fiduciary-like duty to protect such data.

The key challenge is to accelerate the process without sacrificing the value traditional underwriting adds, writes CIO of Prudential's individual life and annuities unit.

The ongoing focus on engaging existing customers and attracting new ones will drive demand for social media analytics over the coming years.