Digital Platforms

Kansas City, Mo. - Recent statistics show that while consumer complaints decreased for the third consecutive year, the reasons behind those complaints have remained relatively the same for the past five years: Consumers want faster customer service. According to data collected by the National Association of Insurance Commissioners (NAIC), the top three reasons consumers filed formal complaints against their insurance companies in 2006 were delays, denials of claims and unsatisfactory settlement offers. Rounding out the top five sources of consumer complaints were policy cancellations and premiums/insurance rating issues. The NAIC maintains a centralized electronic Complaint Database System (CDS), through which states voluntarily report “closed” complaints. A closed complaint is a complaint that has been investigated and resolved to the satisfaction of the state or jurisdiction in which it is filed. First established in 1990, the CDS was significantly expanded in 1998 and now houses more than 2 million complaints. A total of 190,572 consumer complaints were reported to CDS in 2006, a 7.8% decrease from the previous year. This information is based on the submission of data to the NAIC from the state insurance departments. The NAIC does not collect all complaint data from all states. Aggregate data compiled from the CDS can be accessed on the NAIC’s Web site through the Consumer Information Source link. By accessing this program, consumers can obtain company–specific complaint ratios (the ratio of the company’s market share of complaints compared to the company’s market share of premiums for a specific policy type), as well as aggregate counts of complaints by state and by type of coverage for specific companies. Below is details the top five types of complaints and the top five complained about insurance coverages for 2006. Included is the total number of complaints (for complaint type and line of coverage), followed by the percentage of overall complaints each type represents. (Example: “Delays” make up 21.9% of all complaints received by the NAIC in 2006.) Top 5 Types of Complaints in 2006: Delays: Total number reported: 41,647; Percentage 21.9% Denial of Claim: Total number reported: 3,601; Percentage 18.7% Unsatisfactory Settlement Offer: Total number reported: 26,556; Percentage 13.9% Cancellation: Total number reported: 12,467; Percentage 6.5% Top 5 Complaints by Type of Coverage in 2006:Auto: Total number reported: 71,302; Percentage 37.4% Accident & Health: Total number reported: 62,954; Percentage 33.0% Homeowners: Total number reported: 24,785; Percentage 13.0% Life & Annuity: Total number reported: 16,939; Percentage 8.9% Commercial Multiperil: Total number reported: 3,521; Percentage 1.9%

Hartford, Conn. - Travelers seems to understand that the term "in sickness and in health" can take on an additional meaning for the more than 3,000 weddings that take place every day in the U.S. with the average cost of wedding now reaching $27,000* the Hartford, Conn. insurer is launching of its Wedding Protector Plan, an insurance policy covering weddings. The company plans to attract this niche market with a special Web site, AgentProtectMyWedding.com. The site is designed to help consumers learn about wedding insurance, and includes a premium calculator and a risk quiz to help consumers determine how much risk surrounds their wedding. Consumers can also use the online agent locator to find a nearby Travelers independent agent to discuss purchasing protection. Coverage can be purchased within 14 days of the event. The Web site also offers an e-newsletter for newlyweds, which covers topics from lifestyle to money management tips, designed to help couples become in-synch with their lives as one. The Wedding Protector Plan provides coverage, with no deductible, for a variety of unfortunate occurrences associated with a wedding event. For example, coverage is provided if a hurricane causes the necessary and unavoidable cancellation or postponement of the event. Other coverage includes postponement for withdrawal of military leave, forfeited and lost deposits, extra expenses associated with special attire, transportation, photographs, and entertainment expenses. The Travelers reports that the top wedding claims and problems typically include damage to wedding attire, mishaps with event photography, cancellation due to illness or bereavement, and no-shows by contracted vendors.** * Conde Nast Bridal Media - American Wedding Study, 2006** MSN.com (UK) Source: The Travelers, a business of The St. Paul Travelers Companies Inc.

Gig Harbor, Wash. - Jon Kaplan, head of financial services, advertising, for Google, Inc. and Roger Dawson, a nationally recognized speaker, negotiator and author, will headline the 2007 annual meeting of the Insurance Marketing Communication Association (IMCA), June 3-6, 2007 in Newport, R.I. In his role, Kaplan sets the overall strategy for Google's national advertising sales team and for enhancing product offerings, and works with regional sales teams on strategic clients. Roger Dawson, a full-time speaker and author, is considered a negotiations expert. A full-time speaker since 1982, Dawson has trained managers and salespeople at top companies and leading associations throughout the United States, Canada and Australia. Jeanne Salavatore, senior vice president, public affairs, Insurance Information Institute, is also scheduled to address the group. She will "grade" the insurance industry on how well it is doing in its communications in her presentation, "Why Insurers Should Care About Communications." Source: Insurance Marketing Communication Association

Warren, N.J. - With businesses of all sizes looking to buy and sell overseas, the Chubb Group of Insurance Cos., Warren, N.J., released an ocean cargo policy and launched CargoPort, an online system that enables customers to view their policies, submit claims and monitor shipping activities.

New York - Insurers are taking enterprise risk management (ERM) seriously, but many companies have begun ERM programs without taking the necessary step of getting management consensus on risk appetite.

Las Vegas - An Allstate executive is among the IT pros who have been named winners of the Pink Elephant Inc. 2007 IT Infrastructure Library Awards.

An insurance trade group has joined a chorus of New York officials in asking Congress to renew the Terrorism Risk Insurance Act, which is set to expire at the end of this year.

Washington - Insurers are urging Congress to preserve a federal anti-trust exemption granted to the industry in 1945. The exemption has come under scrutiny by legislators in the aftermath of Hurricane Katrina, insurance trade associations say.

Chicago - The fortunes of two industries are beginning to intertwine, according to Cards & Payments, a Chicago-based sister publication of Insurance Networking News.

Atlanta - Blue Cross Blue Shield of Georgia Foundation (BCBSGa Foundation), which supports the charitable activities of Blue Cross Blue Shield of Georgia, awarded $80,000 grants to 11 rural hospitals across the state of Georgia have each been awarded for the purchase of a teleradiology system.Teleradiology enables small, rural hospitals to connect with radiologists in larger cities to receive and interpret radiology images. Utilizing digital technology and specialized computer monitors, remote radiologists in Savannah, Atlanta, Macon and other major markets will be able to receive images and provide faster diagnosis and consultations to attending physicians in rural areas.

It took two centuries to fill the U.S. Library of Congress in Washington, D.C., with more than 29 million books and periodicals, 2.7 million recordings, 12 million photographs, 4.8 million maps and 57 million manuscripts.Today, it takes about 15 minutes for the world to churn out an equivalent amount of new digital information. It does so about 100 times every day, for a grand total of five exabytes annually.

DIRECT MARKETING TOOL ENHANCEDMelissa Data announced the addition of multi-platform capabilities to the Canadian Address Object, a complementary product to the Rancho Santa Margarita, Calif. company's Data Quality Suite, a direct-marketing tool that verifies and corrects address, phone and contact data.

With so much business conducted via the Internet, executives at Winged Keel Group Inc. decided the staff had to save each-and-every e-mail message, simply to keep the boutique life insurance and long-term disability firm on the right track."We are a technologically advanced company, so a lot of our business was being conducted via e-mail," says Pramod Navani, managing director of operations at the New York-based insurer. "A few years ago, our company instituted a rule that no one was allowed to delete e-mails."

STRATEGIC GOALS GUIDE IT SPENDINGSenior insurance IT executives are making strategic investments, but budgets and staff size are generally flat or growing only modestly.

INSURER AUTOMATES INTERNAL CONTROLSPhysicians Mutual, based in Omaha, Neb., selected OpenPages FCM for its financial controls management initiatives. OpenPages FCM is an enterprise financial controls management solution designed to reduce time and resource costs associated with ongoing financial reporting regulations. It is expected to reduce Physician Mutual's time and costs associated with efforts to comply with changes to National Association of Insurance Companies financial reporting regulations. "OpenPages allows us to automate our ongoing assessment and monitoring of internal controls and ensure that compliance initiatives align with our business strategy," says Barbara Bergmeier, senior vice president of internal audit, Physicians Mutual.

Waukesha, Wis. - Markel American Insurance Co. launched its new Web site (www.markelinsuresfun.com). The site is designed to provide a single access point to people seeking to insure their recreation. The site enables customers and potential customers to quote and purchase insurance for their motorcycle, boat, personal watercraft and ATV all in one place. In addition, the site will be regularly updated with industry news, stories and trends to provide visitors with the information they are looking for to stay up to date on their favorite activities.

Franklin Lakes, N.J. - Patients are 58% more likely to switch to a lower-cost prescription drug when assisted by an online tool that allows them to compare prices, a new study from pharmacy benefit manager Medco reveals.

Cambridge, Mass. - In the 1980s, with a few exceptions, CEOs perceived information technology/business technology (IT/BT) as an important underpinning of company operations, but not as a critical strategic tool, according to George Colony, chairman of the Board and CEO at Cambridge, Mass.-based Forrester Research Inc.

New York – New York Life Insurance Co. promoted Richard Eppink, Jr. to vice president in the Special Markets Department, reporting to first vice president Victoria Buhrow. Eppink is now responsible for developing and executing strategic direct marketing plans for the AARP Lifetime Income Program, New York Life's Tampa-based operation which markets and administers income annuity products to AARP members. Eppink joined New York Life in 1999 as an assistant vice president of marketing with the AARP Life Insurance Program, and was promoted to corporate vice president in 2002.

Bloomfield, Conn. - Juan Conde joined Bloomfield, Conn.-based CIGNA HealthCare as CIO. He is responsible for the IT strategy and delivery of CIGNA's consumer-focused technology solutions.

Washington – Republican House Minority Whip Roy Blunt of Missouri is scheduled to address the Independent Insurance Agents & Brokers (the Big “I”) Legislative Conference & Convention in April.

Bothell, Wash. - AMS Services, an insurance agency automation service provider that provides agency management, rating, benefits, performance management and carrier connectivity, announced the general availability of AMS Prevail Network, a Web-based marketplace of premium finance companies. The AMS Prevail Network is a free, agent-oriented marketplace designed to provide insurance agents one-click access to multiple premium finance offerings. More than 200 agencies are currently using the AMS Prevail Network for their financing needs. Agents simply launch the network from within their AMS Services management system and quotes, based on advanced finance matching rules, return in real time. The Bothell, Wash.-based AMS Services also announced that BankDirect Capital Finance, UPAC, Cananwill Premium Funding and Siuprem Inc. have joined the network of finance companies available through the AMS Prevail Network. The AMS Prevail Network provides users with direct access to a full range of terms, rates and financial services available on the market, with no switching fees for changing providers. The new sysem also enables users to use a browser to key in policy data once for multiple quotes, set up finance companies via via a single click, and use check boxes to choose the finance options within the agency management system. Source: AMS Services

Chicago - Blue Cross and Blue Shield (BCBS) of Illinois announced that it plans to expand its e-prescribing initiative throughout Illinois. This follows on a plan BCBS announced in January in which the Anthem BCBS group would expand the effort in Ohio.

Kansas City, Mo. - The National Association of Insurance Commissioners (NAIC) Property and Casualty Insurance (C) Committee's Catastrophe Insurance Working Group will evaluate modeling for multi-state funding of catastrophes such as hurricanes or earthquakes, reports NAIC. The agreement came out of a meeting to discuss catastrophe preparedness and the potential development of a multi-state catastrophe fund.

New York - A group of companies from around the world, including Swiss Re, Allianz, ING, Marsh & McLennan Companies and Munich Re, endorsed a statement for affecting climate change at the levels of policy and industry, particularly in regard to creating sustainable energy systems necessary for achieving economic growth.

New York - Look for accelerated growth this year of the outsourcing trends that predominated in 2006: Expansion of business process outsourcing (BPO), the maturing of the offshore market and more multi-sourcing at the expense of single, one-off “mega-deals.”

Los Angeles - Farmers Insurance Group of Companies appointed Keitha Schofield, president and chief operating officer of Farmers Services, a new support services entity which will include finance, audit, human resources, communications, procurement, real estate, service point/service centers and information technology. She also serves on the Farmers Group, Inc. board of directors. Schofield joined Farmers in 1995 as senior vice president and CIO and until this recent appointment served as executive vice president—support services.Los Angeles-based Farmers made other executive appointments:

New York - As the oversight role of the corporate board in enterprise risk management (ERM) expands, companies feel the need to fill a knowledge gap on effective risk governance practices, according to a major new study released today by The Conference Board Inc."The concept of correlating risk management and strategy in an enterprisewide structure first appeared in the midst of merger frenzy in the late 1980s," says Matteo Tonello, who focuses on corporate governance at The Conference Board, New York, and is the author of the study. "At the time, many executives and strategists acknowledged that the enormous amount of risk undertaken through a series of corporate combinations was often not justified by a sound analysis of long-term prospects. In the 1990s, the debate continued and increasingly drew the attention of the business community, only to be obfuscated by the more exclusive focus on financial risks resulting from the scandals of the Enron era. A few years into the implementation of the Sarbanes-Oxley Act of 2002, corporations are now ready to leverage their experience with mandatory internal control procedures to establish a more comprehensive ERM infrastructure."

Geneva, Ill. - Professional liability insurer Insight Insurance Services Inc. joined in the fight against malaria across Africa by creating the "Netraiser Team" on the Nothing But Nets campaign Web site. The Geneva, Ill.-based insurer is appealing to its agents and brokers to contribute to the campaign. The campaign is designed to prevent malaria across Africa with the distribution of anti-malaria bed nets.

San Diego - New York, California, Nevada and Arizona have the highest rates of identity fraud, according to research from San Diego-based ID Analytics Inc. The analytical research—based on actual and attempted frauds rather than consumer victim reports—also shows that the highest metropolitan area rates of identity fraud are in New York, while the states with the lowest rates of identity fraud are Wyoming, Vermont and Montana.

Oakbrook Terrace, Ill. – Buyers of managed information technology (IT) services will focus on security, storage and disaster recovery services in 2007, according to research commissioned by Oakbrook Terrace, Ill.-based Computing Technology Industry Association Inc. (CompTIA) and conducted by Rochester, N.Y.-based Harris Interactive Inc.

Kansas City, Mo. - U.S. Census projections issued in 2004 state the number of U.S population speak a language other than English at home will continue to trend upward. Two insurance industry organizations addressed this trend by launching Spanish-language Web sites.

Reston, Va. - The National Association for Variable Annuities (NAVA) announced an industry-backed initiative to establish a comprehensive set of standards for simplifying and improving the electronic annuity purchasing process for consumers and insurers.

Washington - "The considerable size and cost of catastrophes present unique challenges to participants in the insurance market. Namely, it makes management of potential liability by any single insurance company nearly impossible. In some cases, even the assets of the entire insurance industry are inadequate to reduce potential liability to commercially acceptable level." This statement comes from "An Analysis of Catastrophic Risk Insurance Proposals," a report published by The Council of Insurance Agents & Brokers, produced by Georgetown Economic Services LLC and financed by the Foundation for Agency Management Excellence (FAME)—all based in Washington. The report analyzes the various legislative proposals have been advanced to deal with the problem of insuring catastrophic risk, from natural disasters to acts of terrorism.

Boston - Wrap platforms are changing the way UK insurance firms are able to distribute their products and will raise a number of challenges for IT departments, according to a new report issued by Boston-based research firm Celent LLC.

Cambridge, Mass. - Across every generation, females are more likely than males to say that life insurers meet their needs, and the relationship female seniors have with their life insurance providers is especially strong, according to new report by Forrester Research, Cambridge, Mass. Forrester's Report, "Do Financial Institutions Meet Customer Needs" evaluated the relationships consumers have with eight types of financial institutions, including insurance. This most recent report is based on findings from Forrester's NACTAS Q3 2006 Survey. No surprise, banks were reported as the most prevalent provider, and seven of 10 consumers in the report--across all age groups--believe that banks meet their current needs. Both male and female seniors believe that home and auto insurers meet their needs. At the other end of the spectrum, only about half of consumers of all ages think that their credit card providers meet their needs. Across all of the other institutions, the Generation Y Group (consumers born between 1976 and 1982) are the least likely to have a relationship with a financial institution, says Bruce Temkin, Forrester senior analyst and author of the report. "We also found that credit card providers most often meet the needs of seniors and life insurers meet the needs of females more often than they do males. Looking across the institutions, it's clear that younger Boomers could use more attention," says Temkin. For more information, visit www.forrester.com

Dublin, Ireland - Business process outsourcing (BPO) in India is growing within the insurance industry, driven by increasing comfort with BPO vendors and the need to reduce costs, reports Research and Markets, a Dublin research firm. Though the adoption of BPO for core insurance services is progressing slowly, the market has grown to almost U.S.$3 billion by 2006, says a new Research and Markets report.

Newark, Calif. – In light of recent dire news about global warming, Risk Management Solutions (RMS) has hired a climate scientist, will pursue initiatives to enhance catastrophe modeling, and will undertake focused case studies to assess the economic implications of climate change for communities and for business. The Newark, Calif. provider of products and services for the management of catastrophe risk announced the first of such initiatives: the appointment of Dr. Celine Herweijer to the position of Principal Scientist, Future Climate. The newly designated role reflects a commitment by the company to explore the evaluation of future climate risk for today's economic, business, and political decisions, says the company. Herweijer is a climate scientist, recognized for her work on modeling drought and the impact of oceans on climate. In her new role, Herweijer will lead RMS work around the wide-ranging implications of future climate risk. Based on accumulating evidence, there is a resounding consensus among scientists that the Earth's climate is changing in response to increases in greenhouse gas emissions from human activities. The global warming trend has accelerated since the 1970s, and 11 of the last 12 years have ranked in the top twelve warmest years since 1850. A warming climate leads to changes in the nature and occurrence of extremes - tropical and temperate windstorms, droughts, heatwaves, and wildfires, as well as floods of all kinds - and for some regions and perils, RMS expects increases in the severity and/or frequency of catastrophic events. RMS climate modelers are already investigating where and how such impacts should be incorporated in catastrophe models that assess current risk, and how to model changes in risk into the future. "For many regions and perils, hazard of the past is different from the hazard of today, which is in turn different from the hazard of the future," said Dr. Robert Muir-Wood, chief research officer at RMS. "Society is still coming to terms with the profound implications of this - in addition to concerns for the safety and welfare of residents of vulnerable communities, future risk and future value is already beginning to impact today's economic and political decisions, from investment in a ski resort, to development in a canal estate in the Caribbean." The examination of future climate risk is an important development that will help us to meet the needs of business and society, said Herweijer. "We have reached the stage where the economics of the consequences of climate change is going to become a principal motivation for taking action." Source: RMS

Pearl River, N.Y. & Atlanta, Ga. - Star Trek's William Shatner will kick off the 2007 ACORD LOMA Insurance Systems Forum at the Walt Disney World Dolphin in Lake Buena Vista, Fla., May 20-22, 2007, according to the two industry associations.

New York - A number of life insurance executives recently surveyed by Deloitte & Touche USA LLP's insurance industry group related that technology is more likely to be considered a barrier at this point in time, rather than a strength. Many stated they can do better in terms of streamlining the growth processes to enhance the distributor and customer experience, and they do not believe their technology is as advanced as it can and should be.The survey of 20 C-suite executives from top life insurance companies, as well as an analysis of life insurance industry growth patterns contributed to a report--"Organic Growth for Life Insurers: A Playbook for Market Advantage."

Despite dire warnings from health officials and risk experts, only a tiny percentage of the nation's insurance carriers have developed formal plans to keep their businesses running in the face of a deadly, long-term influenza pandemic.While 82% of carriers have prepared business continuity plans (BCP) for survival in the wake of natural disasters like hurricanes, tornadoes and floods, only 11% are ready for a pandemic, says Clare DeNicola, president and CEO of IVANS, a Stamford, Conn., company that provides communications services to insurance companies. IVANS surveyed CIOs and directors in May 2006.

There has been no end of bad press for the property and casualty insurance industry this month. Allegations of price gouging, faulty catastrophe models and calls for a congressional probe into post-Katrina hurricane claims flooded the news wires.Most of the negative press pointed a finger at an odd coincidence. First, the year after more than 993,000 homeowners' insurance claims were settled in the two states most affected by Katrina and, according to the Property Casualty Insurers Association, Des Plaines, Ill., the insurance industry paid $51+ billion in overall catastrophe-related claims. Then, the industry experienced a relatively catastrophe-quiet-and profitable-year.

MODELS UNVEILED FOR NATIONWIDE HEALTH NETWORKPrototypes for a standards-based nationwide health information network (NHIN) were scheduled for presentation at a conference last month in Washington, according to the U.S. Department of Health and Human Services (HHS).

ADOBE EXPANDS ACROBATAdobe Systems Inc., San Jose, Calif., introduced Adobe Acrobat Connect software, a Web conference and collaboration product with "always-on" personal meeting rooms. It is designed to enable workers to connect online instantly with a Web browser and the ubiquitous Flash Player software. Together with Adobe Acrobat 8 software the expanded Acrobat family accelerates the flow of business by allowing people to work together in real-time, according to Adobe. The new, extended Acrobat family brings together the two critical components of knowledge work-documents and people. Acrobat Connect enables users to choose a Web address for their online personal meeting room, with unlimited use for up to 15 participants for one monthly fee.

CANAL SELECTS TRUMBULL FOR SUBROGATION MGT.Canal Insurance Co., Greenville, S.C., entered an agreement with Trumbull Services, Windsor, Conn., to use Trumbull's Subrooutsource, an internally developed, advanced system designed to enhance subrogation recovery activities for all lines of business nationwide. Trumbull, in conjunction with an experienced subrogation team, will manage the entire subrogation process, leveraging the system's abilities to increase recoveries through effective resource allocation, automated workflows and a continuous improvement model.

Fayetteville, Ark. – The Gramm-Leach-Bliley Act (GLBA) has not created significant synergies between commercial banking, investment banking, merchant banking and insurance activities, according to a finance researcher at the University of Arkansas. It also had little effect on bank profitability and productivity.

Needham, Mass. - Carriers need to step up their technology preparedness to get ready for industry-altering regulatory issues poised to have major impact on the U.S. insurance industry in 2007, according to new research from TowerGroup. These issues include a national catastrophe fund, an extension of the Terrorist Risk Insurance Act, and an optional federal charter.

New York - New York Life Insurance Co. promoted Alexander Burbatsky to senior vice president in the corporate information department, reporting to senior vice president Eileen Slevin.

Dallas - Insurers name e-signatures and online applications; document management, workflow and imaging; and Web self-service for distributors and/or customers (portals) as the technology strategies they are very likely or likely to implement, according to a survey from Dallas-based Robert E. Nolan Co.

New York - Two technology providers each released a Nationwide Health Information Network (NHIN) prototype in one week—first Armonk, N.Y.-based IBM and now Accenture. Accenture demonstrated its prototype solution for a fully integrated health information system at the 3rd Nationwide Health Information Network Forum on Thursday, Jan. 25, 2005, in Washington, D.C., where IBM also demonstrated its prototype. The solution shows that patient data can be extracted from disparate information systems and converted to a common format that enables sharing among physician offices, medical laboratories, hospitals and other clinical settings.

Malvern, Pa. - A number of chartered property and casualty underwriters that belong to the CPCU Society believe that the industry will experience greater integration of productivity-enhancing technology into day-to-day insurance operations. They'll also face more regulatory pressures, compounded by a growing risk of class action litigation. That said, the members, who were surveyed last year, believe that they are well equipped to deal with the industry's upcoming challenges. The CPCU Society, which counts more than 26,000 members in its ranks and is headquartered in Malvern, Pa., released the results today of a November survey of its member opinion panel. In this first survey of a two-part series on insurance career outlooks, members of the panel were asked for their views on the industry's future, and what any impending changes would mean for their careers. Members did raise concern, however, about the preparedness of their industry to deal with the upcoming wave of retiring Baby Boomers. Combined with a projected shortfall in the number of new entrants with the necessary technical and subject skills, 66% of survey respondents foresee an "experience gap" as very likely to form in the next five years if nothing is done. Their suggested countermeasures include more aggressive recruiting efforts; improved training; retaining retiree capital via consulting, mentoring, and flexible scheduling; more competitive compensation and benefits; and enhanced positive visibility for the industry and its career options. "It's become very clear that education of its employees will be critical to the success of the industry's future," says Betsey Brewer, CPCU, 2006-2007 president of the CPCU Society. "Employers must recruit the best and brightest, especially applicants who hold a professional designation, like the CPCU, and/or have significant industry experience," she says. Source: CPCU Society

Omaha, Neb.-- Mutual of Omaha launched a Web site where consumers can receive information on insurance, free rate quotes and purchase a variety of Mutual of Omaha insurance products, the company reports. The site, www.mutualofomahabuyonline.com, is described as a one-stop shop for consumers who prefer a less-traditional avenue for purchasing insurance. "We recognize that some people are not only comfortable with researching online, they actually prefer to purchase online, too," said Tom Graham, senior vice president of Direct-to-Consumer Marketing at Mutual of Omaha. "We want to provide access to products that serve the consumer when, where and how they choose." The site currently offers accidental death insurance, cancer insurance as well as adult and juvenile life insurance through Mutual of Omaha and its life insurance affiliate, United of Omaha. Mutual of Omaha opened its doors for business in 1909. Source: Business Wire