Customer service

Customer service can be performed and measured in many ways. In this month's cover story, the nuances of customer relationship management-performance monitoring and analysis-play a big role in insurer's success. Being able to provide high levels of service with each and every customer contact-whether in person, on the phone or online-is sure to drive revenue and retention.How your company manages customer service may be the result of definable metrics, such as demographic studies, formal assumptions about customer behavior, anticipation of future requirements, etc. It may also involve a bit of guesswork. The results of your measurement should prove unequivocally that you know your customer.

We all remember the horror stories about customer relationship management projects gone awry: XYZ Insurance Co. spent $5 million in 2000 on a CRM engagement, and another $2 million on software, only to find out a year into implementation that the big idea wasn't working. XYZ's call center performance measurements-such as average wait time, average call handling time, and abandon rate-were below industry benchmarking standards-if they were measured adequately at all.Now, five years later, these same insurers have sophisticated performance management systems in place that tell them exactly how long it takes for their service representatives to resolve a customer's problem, how long a caller waits in a queue, and how much money the company can save by improving these key performance indicators.

Chicago - Agents are being introduced to an e-mail autoresponder that automatically includes complete health insurance quotes to prospective customers and allows continuous flow of e-mails to prospects over a specified timeframe. Norvax, a Chicago developer of Web-based sales and customer communications tools, has released its LeadMiner tool in three versions - Basic, Pro and Marketer. Each version enables agents to automatically e-mail messages customized with their own information on a regular basis at intervals specified by the agent, automatically send HTML and text e-mails with instant, integrated health insurance quotes, and automatically add updated health insurance quotes to scheduled e-mails sent after the initial contact.

Alexandria, Va.--Five top insurance industry leaders will participate in a CEO panel discussion during the opening session of the Independent Insurance Agents & Brokers of America's (Big "I") Convention in New York.CEOs participating as panelists for the discussion are: Frederick H. Eppinger, CEO, Allmerica Financial Corp.; Robert J. Joyce, chairman and CEO, Westfield Group; Charles M. Kavitzky, president and CEO, Fireman's Fund; Axel P. Lehmann, CEO, Zurich North America Commercial; and William J. Mullaney, president, MetLife Auto & Home.

Princeton, N.J. -- American Re-Insurance Co. was named "Best Overall Reinsurer in the U.S." in the 2005 survey of cedant perceptions about reinsurance and reinsurers conducted by Flaspohler Research Group, a Kansas City, Mo.-based business-to-business research. American Re received the same recognition in 2003, the last time this survey was conducted."We are enormously proud of the results of the Flaspohler Survey. Retaining our No. 1 ranking in the "best overall reinsurer" category clearly demonstrates that we continue to be judged as the best reinsurer in this market by our clients - by far the most important arbiters of our performance," said John Phelan, Chairman and CEO of American Re-Insurance Co.

Chapel Hill, N.C. - Yankelovich Inc., has unveiled a tool that links the attitudes of individual consumers to insurance industry-specific product behaviors. The tool, Attitudes in Action, enables marketers to tailor their messages to a specific individual's wants and needs and tailor their offers to attitudes linked to individual names and addresses. These insurance-specific attitudes can be used for selecting target lists and performing database enhancements, thereby improving marketing productivity through higher response rates and reduced costs.

Frisco, Texas -Skywire Software, an insurance and financial services software company based in Frisco, Texas, announced it has completed its acquisition of InsBridge, Richardson, Texas, a rating and underwriting applications software provider.

Kansas City, Mo. - The National Association of Insurance Commissioners (NAIC) warns that significant market disruptions could develop with the Federal Terrorism Risk Insurance Act's (TRIA) expiration on December 31, 2005, the law's current sunset date. The economy's current strength reflects the ability of businesses to cover affordably catastrophic terrorism risks.

El Segundo, Calif. - Ohio Mutual Insurance Group, a Bucyrus, Ohio, insurance company, has experienced a 13 percent increase in staff productivity over the previous year, thanks in part to software from Computer Sciences Corp. (CSC), El Segundo, Calif. Previously known as the Ohio Mutual Tornado, Cyclone and Windstorm Insurance Assoc., Ohio Mutual today provides auto, home, farm and business insurance. The implementation of CSC's property and casualty insurance software follows its move last year to replace its legacy system with CSC's POINT IN policy administration and claims components. The POINT IN policy administration component provides Ohio Mutual with an integrated, paperless system for rating, underwriting, reinsurance, and billing and collection. The advanced claims component automates claims assignment and tracking. The company, which writes more than $120 million in premiums each year, reports a surplus of more than $67 million. CSC reports that the carrier also achieved the largest annual net operating profit in the company's 104-year history.

Speed to market is a hot topic in the insurance industry. According to recent research from Stamford, Conn.-based Gartner Inc., 79% of life insurers and 86% of property/casualty insurers are investing in new technologies for product development.That's promising, but it won't do carriers, their customers, or their agents any good if new products get stalled on the road to the market.

To the Agents Council for Technology (ACT), anything is possible."We want to do everything we can to accelerate agent, carrier, and vendor implementation of money-saving technologies," says Jeffrey Yates, executive director for ACT, which is an operating unit of the Independent Insurance Agents & Brokers of America (IIABA), Alexandria. Va.

A survey of life insurance CFOs conducted by the Tillinghast division of Towers Perrin revealed that significant changes in insurance distribution are likely.In March, the Stamford, Conn.-based services firm asked more than 70 executives about the issues underlying distribution and remuneration concerns.

If the Norwegian luxury cruise ship that was struck by a 70-foot wave in mid-April had been carrying steel instead of people, the carrier insuring the ship's cargo would have been hit with a 25,000-ton claim.That's according to Scott Shapiro, CEO of SteelSalvor LLC, a Narberth, Pa.-based firm that operates an online auction site for steel buyers and sellers.

MassMutual Adds ERISA Advisory TabTo help plan sponsors stay apprised of fiduciary obligations and minimize their fiduciary liability, MassMutual Retirement Services, Springfield, Mass., has added a new ERISA Advisory tab to its Total Retirement Center (TRC) online. The ERISA Advisory tab replaces the Plan Info tab that was previously on the Web site. All plan-level compliance information is still available within ERISA Advisory under the Consulting Services section. In addition, plan sponsors now have access to qualified retirement plan reference material and important testing and reporting information in one location.

A number of auto insurance carriers adding real-time rating capabilities and other agent- and consumer-friendly enhancements have decided to give The Progressive Group of Insurance Companies a run for its money.

Washington - The Terrorism Risk Insurance Act (TRIA), a temporary program introduced after the Sept. 11 terrorist attacks, has served its purpose and is probably stunting the development of the private insurance market, Treasury Secretary John Snow wrote in a letter to the Senate Banking Committee summarizing the agency's conclusions regarding TRIA.

San Mateo, Calif. - Siebel Systems Inc. is stepping up efforts to tackle the rise in fraudulent claims, the San Mateo, Calif., provider of customer-facing solutions reports. Analysts estimate that fraud in the U.S. has jumped 63 % in the past four years, and more than 25% of current U.S. insurance claims contain some element of fraud, contributing to an annual cost of at least $44 billion.

While CRM systems can get an organization 90 percent of the way toward reaching its customer relationship management objectives, the systems do not answer the key question of "why," according to CRMDirectory.com, a customer management website.

Alexandria, Va.-During the past year, the Agents Council for Technology (ACT), working closely with ACORD and agency management system user groups, has undertaken a major initiative to make commercial lines download more accurate and effective for independent insurance agencies and brokers.ACT's commercial lines download work group, which drew broad participation from carriers, vendors, agents, and user groups, has released a series of important recommendations toward this end.

Oakland, Calif.-A review of hurricane trends by EQECAT Inc. shows a more than a one in three chance of large hurricane catastrophe losses in the United States in the current season, based on current forecasts by the National Hurricane Center (NHC)."Although the current season might not be as severe and unusual as the 2004 season, the potential for large losses in 2005 is likely to be troubling to insurers and reinsurers, which will have to cover the potential hurricane damage claims," says Tom Larsen, senior vice president of EQECAT.