Digital marketing

Digitizing helps life insurers reduce costs, expand outreach and accessibility, and inform underinsured populations.

The approach uses AI and ML to leverage real-time metadata from agents and brokers to guide campaigns.

The U.S. government has been increasingly concerned about companies making false advertisements to consumers about deposit insurance.

Digital Insurance spoke with Keith Meier, chief operating officer of Assurant.

Digital Insurance spoke with Claire Burns, chief marketing and communications officer at The Hartford about digital customer experience and plans for the future.

As property and casualty insurance carriers look to reduce growing loss ratios in 2022, many have shifted their focus away from growing their customer bases and toward increasing their profits. But for carrier marketers, the path to efficient customer acquisition isn’t as simple as merely cutting budgets.

After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency.

During a time when consumers are driving less and auto insurers are offering credits, refunds and more, auto companies must be able to go beyond flat demographics.

Agents who aim to become a true “digital powerhouse” should focus their attention in two key areas: digital marketing and streamlined self-service.

When building a successful digital marketing strategy, several guidelines should be kept in mind.