Digital distribution

Insurers should keep apprised of Twitter, LinkedIn and Facebook's latest developments, as they could have profound effects on the business.

Social media outlets are hot marketing tools—and dangerous security risks. What’s an insurer to do?

Tealeaf 8 is designed to measure Web site experience in real-time by identifying patterns of behavior that signify customer struggle.

XML-based Thunderhead NOW is designed to simplify the process of making changes to data, eliminating the need for IT involvement.

Insurers’ self-service strategies should be about bringing together process management and customer experience management.

The two companies announced a partnership to couple DocuSign’s signature technology with iPipeline’s e-Policy Solution.

With economy leveling, carriers are opening new offices nationwide.

Insurers plotting mobile payment plans would be wise to watch what unfolds as Apple decides the iPhone's future as a mobile payment device.

Reaching out to touch someone via the Yellow Pages and other conventional marketing tools has been rendered ineffective as insurers attract customers using LinkedIn, Facebook.

Making its auto insurance application available on Google’s mobile Android smartphones, Progressive sees immediate uptick in Web site traffic.

Sixteen percent of Americans online are responsible for 80% of brand impressions in online social media; insurance marketers should take heed, Forrester says.

With consumers using digital tools to search for information before making an insurance purchase, insurers must plan accordingly, a new report says.

A university study implies that young people are just as concerned as baby boomers about online privacy, but the details tell a different story.

Letting customers do the work for themselves obviously saves money for insurers, but why don’t more customers do it?

Why should insurers use social networks? Celent provides three principle reasons.

After more than 100 hours of interviews with insurance execs, SMA unearthed 10 common initiatives regarding market recovery and future changes.

If Tiger Woods' image can have such a profound effect on Gatorade and Nike's bottom lines, can characters in insurers' ad campaigns do the same?

Survey results raise questions about bancassurance being the preferred channel, as insurance Web sites and aggregators gain ground.

The auto insurer relaunched its Web site in an effort to ease navigation and simplify the quote process.

Analysts skeptical of The Hartford's new plan to cross-sell its life and retirement capabilities to existing customers who own businesses.