Digital distribution

Sixteen percent of Americans online are responsible for 80% of brand impressions in online social media; insurance marketers should take heed, Forrester says.

With consumers using digital tools to search for information before making an insurance purchase, insurers must plan accordingly, a new report says.

A university study implies that young people are just as concerned as baby boomers about online privacy, but the details tell a different story.

Letting customers do the work for themselves obviously saves money for insurers, but why don’t more customers do it?

Why should insurers use social networks? Celent provides three principle reasons.

After more than 100 hours of interviews with insurance execs, SMA unearthed 10 common initiatives regarding market recovery and future changes.

If Tiger Woods' image can have such a profound effect on Gatorade and Nike's bottom lines, can characters in insurers' ad campaigns do the same?

Survey results raise questions about bancassurance being the preferred channel, as insurance Web sites and aggregators gain ground.

The auto insurer relaunched its Web site in an effort to ease navigation and simplify the quote process.

Analysts skeptical of The Hartford's new plan to cross-sell its life and retirement capabilities to existing customers who own businesses.

Gartner lists technologies that will challenge business processes, support new business models and drive revenue growth.

Insurer announces three-pronged organizational structure to target small and medium-sized business.

The company will host a worldwide discussion with participants from across the globe joining in on Blackberrys and iPhones.

It’s no surprise that customers don’t relate well to the machinations of our customer-facing software.

Insurers and agents alike are finding the “show me the money” approach needs to be enhanced with elements that ensure time-tested, mutually beneficial relationships that foster growth for both parties.

Recognizing the need for change, Allstate developed a multi-channel distribution strategy to present a new cohesive, collaborative face to its customers.

Study sees carriers increasing investment in customer-facing technologies.

The challenge for insurers, experts say, is to stay focused on the customer, but without additional funding to do so.

An unbalanced UK economy and uneven success across Europe utilizing a bancassurance model have hindered life insurers overall success.

The “Network of Vertafore Users” identity is designed to capture the importance of education, advocacy and networking.